Nonfiction · Economics Books
How technology, incentives and abundance rewired modern love.
A nonfiction investigation into how dating apps, AI companions, market incentives and the paradox of abundant choice are reshaping the way we fall in love, form families and live with loneliness. Data, behavioral economics and cultural criticism — without the moral panic.
By Alex Lima · @byalexlima
↓ explore the project
Read selected free chapters — and the full text for those who buy on Amazon. 13 chapters on the economics and psychology of modern love.
Read selected chapters → 02 DataOver 30 charts on dating app usage, loneliness, match rates, demographic asymmetries and behavioral patterns. The data behind the argument.
Explore charts → 03 InteractiveRun your own simulation of a matching market. Adjust parameters and watch what happens to match rates, inequality and user welfare.
Run simulation → 04 ReferencesThe full academic and journalistic bibliography behind SWIPE — papers, datasets, studies and sources, organized by chapter.
View references → 05 Talk🔒 Com senhaA palestra do SWIPE — a apresentação completa por trás do argumento central do livro. Protegida por senha.
Ver a apresentação →Full edition
The free chapters give you the argument. The full book gives you the evidence, the data, the cases, and the framework to understand what's actually happening to modern love.
Buy on Amazon →